wordpress theme 2017 move site description

This is why it’s important to write out the meta title and meta description, as well as incorporate a focus keyphrase – it helps search engine crawlers know what kind of content the page or post is about and whether they should rank you higher. Results on the first page of SERP get 71.33% of clicks and the top five get 67.60% of all those clicks. Why Add WordPress Meta Description, Meta Title, and Focus Keyphrase?Īccording to WordPress, millions of blog posts are published every day, so you will face competition when trying to rank high on Google SERPs. It should also be engaging and well-written enough to make people visit your site. This is why it’s essential to write a meta description that contains the focus keywords and is relevant to the content. In that case, search engines will still take a snippet from the content. Search engines may find your meta description is not relevant to the search keywords.

If you already have a meta description written for a page, search engines will show this text on the result page instead. If the search engine can’t find any, it will generate one on its own. The search engine will look for any available meta descriptions for that particular page. They can see the page titles, the URLs, and the meta descriptions in the form of a short paragraph for each site. When users use search engines like Google, they’ll get a result page containing a list of content from several websites.

While it might seem convenient to leave this task to Google, you risk losing an opportunity to generate traffic by writing a compelling meta description that’s relevant to your audience. If you don’t add a meta description yourself, Google will automatically take snippets from the pages and generate a description for each. WordPress allows you to customize the meta descriptions for posts and pages.

Wordpress theme 2017 move site description